Craft Beer + Craft Mustard = Awesome
A "craft" of any kind requires a particular set of skills acquired over time through hands-on experience. These skills are distinctly different from one individual to another. The end result... a truly unique product that is a reflection of the craftsman's creativity, dedication, and love for the craft itself.
Not only does craft beer and craft mustard share this creative process, but they also share space on your table. Those who indulge in the world of craft beer do not limit their crafty choices to beer alone. Craft beer enthusiasts may just as well be called "craft enthusiasts". These are people who appreciate the art of making things and the thought of having an ordinary, mass produced, mustard while they're enjoying their drinkable artwork, may just be enough to knock them right off their brew pub stool.
Besides, it doesn't get much better than a micro brew paired with a brat smothered in Backwoods.