Backwoods Mustard Company will be at the Michigan State Fair

August 26, 2014

Backwoods Mustard Company has been invited by Kroger to be an exhibitor in the "Made in Michigan" Pavilion at the Fifth Third Bank Michigan State Fair this Labor Day weekend August 29 - September 1. Stop by and see us at booth #1104

"Michigan produces an astonishing array of products, and what better place and time to showcase them all than the Michigan State Fair? In addition to a truly staggering variety of food and beverage products that are created in the state, there are also small businesses creating furniture, clothing, ceramics, fabrics, art, jewelry and everything imaginable—and we will showcase them all in the Made in Michigan Pavilion at the 2014 Fifth Third Bank Michigan State Fair– and beyond!" - Michigan State Fair

Location: Suburban Showplace, 46100 Grand River Ave, Novi, MI 48374 [Click for map]

Fair Hours

Friday, Saturday, Sunday: 10am - 10pm

Monday: 10am - 8pm

Backwoods Mustard Company will be in booth #1007. Click to enlarge map.

Backwoods Mustard to be represented in the The Mint 400 Red Bull Signature Series



The Mint 400 is said to be the oldest and toughest off-road race in The United States. It’s humble beginnings date back to 1967 and quickly became known as “The Great American Off-Road Race“. Every racer and celebrity in the country dreamed of winning this marque race. Each year off-road racers and thousands of spectators from around the globe gather in Las Vegas, NV to take part The Mint 400. The 400 mile course is a ruthless journey – some will not finish and even fewer will take home the trophy for their class.

Look for the Backwoods Mustard Company logo on off-road racer number 1037, Rob Laurence (Class 10). The Mint 400 off-road race is March 12-15th in Las Vegas, NV and is part of the Red Bull Signature Series airing on NBC Sports. On Saturday March 15th, tune in and cheer driver Rob Laurence to victory! #1037mint400

Visit The MINT 400 and RACEDEZERT webpages for more information and to track your favorite racer.

VIDEO: Michigan Buck Pole (MIBUCKPOLE) “Michigan Monsters” at Jay’s Sporting Goods


The “Michigan Monsters” event at Jay’s Sporting Goods was truly a great event.  It just proves that Michigan hunters don’t have to leave Michigan to harvest a trophy buck.

Sponsors: Jay’s Sporting Goods, BITT Outdoors, Leupold Optics, PSE Archery, G5 Outdoors – Michigan Made, Bougies BBQ, Backwoods Mustard Company, Big Game Gut Gloves, Camo Buck, Critical Point Firearms Institute and Cops and Doughnuts.

Grocery store triples order after huge success of Backwoods Mustard Company’s first public sampling

Ortonville, MI - May 20, 2013:  Backwoods Mustard Company has huge success at their first public sampling during Bueche’s Food World Anniversary Sale.

Backwoods Mustard Company was onsite at Bueche’s Food World on Friday May 17 with Johnsonville serving free bratwurst with optional Backwoods Mustard.  On Saturday May 16, Backwoods representatives joined the Pepsi booth selling hot dogs and promoting the Sweet Jalapeno mustard.  Also on Saturday, a sampling station was setup inside Bueche’s were customers had the chance to taste and purchase the Sweet Jalapeno mustard.

Backwoods Mustard sample table at Bueche’s Food World

Backwoods Mustard sample table at Bueche’s Food World

In just over 3 hours on Saturday, Bueche’s sold over 7 cases of Backwoods Mustard Company’s Sweet Jalapeno Mustard.  Bueche’s intial 5 case order turned into a 15 case sale.  ”We were going to be happy if we sold a couple cases for Bueche’s on Saturday.  We never expected to sell so many in such a short amount of time.  We’re very excited.” Stated David Saterstad, Vice-President and CMO of Backwoods Mustard Company.  Brian Ernst, the President and Founder, goes on to say, “There was such a buzz about our mustard.  I actually overheard customers talking about our product  in the parking lot on more than one occasion.  It was crazy!”

Backwoods Mustard Company isn’t slated to officially launch until June 15, 2013. They are, however, involved in discussions with several local retail and grocery stores that may also stock Backwoods Mustard Company products.  ”We already have product in 3 stores and we’ve only had product for two weeks.  Things are moving fast,” says David Saterstad.  To view current retail locations, visit the Backwoods Mustard Store Locator.

About Backwoods Mustard Company

The creators of Backwoods Mustard have been redefining mustard since 1992.  Backwoods Mustard Company creates unique, specialty mustard catering to the outdoor industry through both wholesale and retail channels.  Backwoods Mustard is distributed to grocery stores, restaurants, independent distributors, retail stores and game lodges. Product is also available for sale to individuals at the retail website. The goal of Backwoods Mustard Company is to provide a unique product experience that goes beyond taste buds by delivering premium specialty foods that reflect both their admiration and appreciation for the great outdoors and by creating a medium of conversation for like-minded individuals.

Learn more at