Michigan Start-up Backwoods Mustard Company Finds Success with Kroger

Kroger to stock Backwoods Mustard Company’s Michigan-made mustard in 37 Michigan stores.

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November 05, 2013 — This November, Kroger will stock Backwoods Mustard Company’s
Michigan-made Sweet Jalapeno mustard in 37 Michigan stores. Backwoods Mustard Company will be featured on Kroger’s “Made in Michigan” promotional displays with other Michigan-made brands.

Backwoods Mustard Company is a culmination of tradition and love for the outdoors. Their Sweet Jalapeno mustard has its roots in the backwoods of the Northern Michigan deer camp. “The recipe was perfected by my mother over 20 years ago and has since become a tradition at our deer camp,” says Brian Ernst, President of Backwoods Mustard Company. Brian goes on to say, “Tradition carries significance at our camp, so I didn’t dare arrive without a few jars to compliment our meals around the bonfire.”

Backwoods Mustard Company brought their product to market in June of 2013. Now just over four months later, their product can be found in over 80 retail establishments including sporting goods stores, bars, and restaurants across Michigan as well as Ohio and Oklahoma. “We weren’t expecting our product to take off so fast,” states David Saterstad, Vice President of Backwoods Mustard Company. “To be in so many stores and now on local Kroger shelves is humbling to say the least.”

Kroger has been one of the champions in the Made in Michigan movement helping bring Michigan-made products to the forefront and boosting business for Michigan companies. Kroger has expressed how important it is to promote local products and calculated that if every household in Michigan were to spend only $10 a week on Michigan-made products, approximately $40 million would return to the state on a weekly basis.

About Backwoods Mustard Company:
Backwoods Mustard Company creates unique specialty sauces catering to the outdoor industry through both wholesale and retail channels. Backwoods Mustard is distributed to grocery stores, restaurants, independent distributors, retail stores and game lodges. The goal of Backwoods Mustard Company is to provide a unique product experience that goes beyond taste buds by delivering premium specialty foods that reflect both their admiration and appreciation for the great outdoors and by creating a medium of conversation for like-minded
individuals. Find out why “It’s better with Backwoods” at http://www.backwoodsmustard.com

Kroger to stock Backwoods Mustard Company products

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Backwoods Mustard roots go back over two generations. Originally it was made for the annual deer camp, family members, and friends. But until recently, it didn’t even have a name. People use to request our mustard by saying, “Bring some more of that mustard when you come over.”  It wasn’t until mid 2012 that the name “Backwoods Mustard Company” came into existence with the creation of our company.  The general public wouldn’t even hear of Backwoods Mustard Company until our public launch party and charity event at 51 North Brewery on June 15, 2013.

Now just over 4 months later we are in 44 retail stores, bars and restaurants.  Even more exciting, starting this week, Kroger will begin rolling out Backwoods Mustard into 37 of their South Eastern Michigan stores.  We’ll be featured on the “Made in Michigan” end caps with other great Michigan-made brands.

Kroger is a Michigan company and they have been one of the champions in the Made in Michigan movement helping bring Michigan-made products to the forefront.  They know how important it is to endorse local products. Kroger calculated that if every household in Michigan were to spend only $10 a week on Michigan-made products, approximately $40 million would return to the state on a weekly basis.

We had a good gut feeling that the product would be successful, or else we would have never taken it to market.  But we never expected to be in Kroger and to be in over 80 stores by Michigan’s 2013 hunting season.  To say we’re humbled would be an understatement.

The success we’ve had thus far is largely in part to two very passionate communities that we got involved with early on. – the Made in Michigan community and the outdoor community.  Both have welcomed us with open arms and have really bent over backwards with media opportunities, retail store leads, or good old fashioned advice.

If you haven’t tried Backwoods Mustard Company’s “Sweet Jalapeno” mustard yet, visit our online store or stop by one of our retail partners. For a  full map of our retail locations, click here: http://bit.ly/18tzrYU

Walt Churchill’s Market of Ohio to stock Backwoods Mustard Company’s Sweet Jalapeno Mustard

Walt Churchill’s Market located in the Greater Toledo area has been around for almost 100 years and has a great reputation for quality, service, and supporting locally made products.  That includes Backwoods Mustard Company’s Sweet Jalapeno Mustard.  Starting June 29, the Walt Churchill’s Market will stock Backwoods Mustard Company’s product. “We’re excited to have the opportunity to enter the Ohio market through Walt Churchill’s,” states Brian Ernst, president of Backwoods Mustard Company.  “We make a unique, specialty product that fits perfectly with the stores other specialty, locally made products.”

Backwoods Mustard Company will kick off the store launch with a public tasting at the Walt Churchill Market in Perrysburg on Saturday, June 29 from 11-3pm.  Store hours are 7am to 10pm Monday through Sunday.  You can call the Perrysburg Walt Churchill Market directly at 419-872-6900 or visitwww.waltchurchillsmarket.com for more information.

About Backwoods Mustard Company:

The creators of Backwoods Mustard have been redefining mustard since 1992.  Backwoods Mustard Company creates unique, specialty mustard catering to the outdoor industry through both wholesale and retail channels.  Backwoods Mustard is distributed to grocery stores, restaurants, independent distributors, retail stores and game lodges. The goal of Backwoods Mustard Company is to provide a unique product experience that goes beyond taste buds by delivering premium specialty foods that reflect both their admiration and appreciation for the great outdoors and by creating a medium of conversation for like-minded individuals. Find out why “It’s better with Backwoods” at: www.backwoodsmustard.com

About Walt Churchill’s Market:

Tradition. The lineage of the Churchill family in the Toledo-area grocery business goes back to 1917. Now Walt Churchill’s Market represents three generations of experience on how to better service our customer’s needs, wants and desires. Much has changed and always will, but by listening to our customers we feel that Walt’s markets in Maumee and Perrysburg have the teams that are ready to serve and meet the busy lifestyle of today’s customers. And as always, at Walt Churchill’s Market you know you’ll get the best service in town. More info at www.waltchurchillsmarket.com

Grocery store triples order after huge success of Backwoods Mustard Company’s first public sampling

Ortonville, MI - May 20, 2013:  Backwoods Mustard Company has huge success at their first public sampling during Bueche’s Food World Anniversary Sale.

Backwoods Mustard Company was onsite at Bueche’s Food World on Friday May 17 with Johnsonville serving free bratwurst with optional Backwoods Mustard.  On Saturday May 16, Backwoods representatives joined the Pepsi booth selling hot dogs and promoting the Sweet Jalapeno mustard.  Also on Saturday, a sampling station was setup inside Bueche’s were customers had the chance to taste and purchase the Sweet Jalapeno mustard.

Backwoods Mustard sample table at Bueche’s Food World

Backwoods Mustard sample table at Bueche’s Food World

In just over 3 hours on Saturday, Bueche’s sold over 7 cases of Backwoods Mustard Company’s Sweet Jalapeno Mustard.  Bueche’s intial 5 case order turned into a 15 case sale.  ”We were going to be happy if we sold a couple cases for Bueche’s on Saturday.  We never expected to sell so many in such a short amount of time.  We’re very excited.” Stated David Saterstad, Vice-President and CMO of Backwoods Mustard Company.  Brian Ernst, the President and Founder, goes on to say, “There was such a buzz about our mustard.  I actually overheard customers talking about our product  in the parking lot on more than one occasion.  It was crazy!”

Backwoods Mustard Company isn’t slated to officially launch until June 15, 2013. They are, however, involved in discussions with several local retail and grocery stores that may also stock Backwoods Mustard Company products.  ”We already have product in 3 stores and we’ve only had product for two weeks.  Things are moving fast,” says David Saterstad.  To view current retail locations, visit the Backwoods Mustard Store Locator.

About Backwoods Mustard Company

The creators of Backwoods Mustard have been redefining mustard since 1992.  Backwoods Mustard Company creates unique, specialty mustard catering to the outdoor industry through both wholesale and retail channels.  Backwoods Mustard is distributed to grocery stores, restaurants, independent distributors, retail stores and game lodges. Product is also available for sale to individuals at the retail website. The goal of Backwoods Mustard Company is to provide a unique product experience that goes beyond taste buds by delivering premium specialty foods that reflect both their admiration and appreciation for the great outdoors and by creating a medium of conversation for like-minded individuals.

Learn more at www.backwoodsmustard.com