Backwoods Mustard Company will be at the Michigan State Fair

August 26, 2014

Backwoods Mustard Company has been invited by Kroger to be an exhibitor in the "Made in Michigan" Pavilion at the Fifth Third Bank Michigan State Fair this Labor Day weekend August 29 - September 1. Stop by and see us at booth #1104

"Michigan produces an astonishing array of products, and what better place and time to showcase them all than the Michigan State Fair? In addition to a truly staggering variety of food and beverage products that are created in the state, there are also small businesses creating furniture, clothing, ceramics, fabrics, art, jewelry and everything imaginable—and we will showcase them all in the Made in Michigan Pavilion at the 2014 Fifth Third Bank Michigan State Fair– and beyond!" - Michigan State Fair

Location: Suburban Showplace, 46100 Grand River Ave, Novi, MI 48374 [Click for map]

Fair Hours

Friday, Saturday, Sunday: 10am - 10pm

Monday: 10am - 8pm

Backwoods Mustard Company will be in booth #1007. Click to enlarge map.

VIDEO: Backwoods Mustard Company gets soaked for ALS

As the ALS Ice Bucket Challenge makes its way across the globe, it seems that no one is safe from the bucket.

Backwoods Mustard Company received an #ALSicebucketchallenge from Scotty O'Hotty Gourmet Sauces and we graciously accepted. In turn, we challenged Bryan Lowe from MIBUCKPOLE and Jimmy & Jenny from Michigan Out-of-Doors TV.  We all know by now that you don't have to dump the bucket of ice water on your head if you donate.  But... it's way more fun if you get soaked AND donate!

Visit www.alsa.org for more details and to make a donation.

Backwoods Mustard Company Wins 2nd Place at the 2014 World Hot Sauce Awards

We are proud to announce that Backwoods Mustard Company's "Sweet Jalapeno" mustard took 2nd place in the Mustard category at the International Hot Sauce Festival and World Hot Sauce Awards during the Louisiana Hot Sauce Festival! The winners were selected by approximately 30 judges from across the country, including executive chefs, restaurant owners, elected officials, hot sauce industry experts, and enthusiasts! The judges tasted 582 separate samples and each category had multiple judges. This is a big win for us and for all Michigan Made products!

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Kroger to stock Backwoods Mustard Company products

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Backwoods Mustard roots go back over two generations. Originally it was made for the annual deer camp, family members, and friends. But until recently, it didn’t even have a name. People use to request our mustard by saying, “Bring some more of that mustard when you come over.”  It wasn’t until mid 2012 that the name “Backwoods Mustard Company” came into existence with the creation of our company.  The general public wouldn’t even hear of Backwoods Mustard Company until our public launch party and charity event at 51 North Brewery on June 15, 2013.

Now just over 4 months later we are in 44 retail stores, bars and restaurants.  Even more exciting, starting this week, Kroger will begin rolling out Backwoods Mustard into 37 of their South Eastern Michigan stores.  We’ll be featured on the “Made in Michigan” end caps with other great Michigan-made brands.

Kroger is a Michigan company and they have been one of the champions in the Made in Michigan movement helping bring Michigan-made products to the forefront.  They know how important it is to endorse local products. Kroger calculated that if every household in Michigan were to spend only $10 a week on Michigan-made products, approximately $40 million would return to the state on a weekly basis.

We had a good gut feeling that the product would be successful, or else we would have never taken it to market.  But we never expected to be in Kroger and to be in over 80 stores by Michigan’s 2013 hunting season.  To say we’re humbled would be an understatement.

The success we’ve had thus far is largely in part to two very passionate communities that we got involved with early on. – the Made in Michigan community and the outdoor community.  Both have welcomed us with open arms and have really bent over backwards with media opportunities, retail store leads, or good old fashioned advice.

If you haven’t tried Backwoods Mustard Company’s “Sweet Jalapeno” mustard yet, visit our online store or stop by one of our retail partners. For a  full map of our retail locations, click here: http://bit.ly/18tzrYU