Backwoods Mustard Company Wins 1st Place

September 22, 2014 - Every year, WDIV ClickOnDetroit hosts the "Vote 4 the Best" contest where viewers and fans can vote on their favorite businesses and products in the Metro Detroit area.  Categories range from Night Life to Fine Dining and voting ends up taking a life of its own on Facebook.

We are proud to announce that we've earned the 1st Place award in the Gourmet Food category.  This was our first time entering and were hoping to get into the top three, let alone first place.  To say the least, we are humbled and happy and want to thank everyone who voted for us!

 

Backwoods Mustard Company will be at the Michigan State Fair

August 26, 2014

Backwoods Mustard Company has been invited by Kroger to be an exhibitor in the "Made in Michigan" Pavilion at the Fifth Third Bank Michigan State Fair this Labor Day weekend August 29 - September 1. Stop by and see us at booth #1104

"Michigan produces an astonishing array of products, and what better place and time to showcase them all than the Michigan State Fair? In addition to a truly staggering variety of food and beverage products that are created in the state, there are also small businesses creating furniture, clothing, ceramics, fabrics, art, jewelry and everything imaginable—and we will showcase them all in the Made in Michigan Pavilion at the 2014 Fifth Third Bank Michigan State Fair– and beyond!" - Michigan State Fair

Location: Suburban Showplace, 46100 Grand River Ave, Novi, MI 48374 [Click for map]

Fair Hours

Friday, Saturday, Sunday: 10am - 10pm

Monday: 10am - 8pm

Backwoods Mustard Company will be in booth #1007. Click to enlarge map.

VIDEO: Backwoods Mustard Company gets soaked for ALS

As the ALS Ice Bucket Challenge makes its way across the globe, it seems that no one is safe from the bucket.

Backwoods Mustard Company received an #ALSicebucketchallenge from Scotty O'Hotty Gourmet Sauces and we graciously accepted. In turn, we challenged Bryan Lowe from MIBUCKPOLE and Jimmy & Jenny from Michigan Out-of-Doors TV.  We all know by now that you don't have to dump the bucket of ice water on your head if you donate.  But... it's way more fun if you get soaked AND donate!

Visit www.alsa.org for more details and to make a donation.

Backwoods Mustard Company Wins 2nd Place at the 2014 World Hot Sauce Awards

We are proud to announce that Backwoods Mustard Company's "Sweet Jalapeno" mustard took 2nd place in the Mustard category at the International Hot Sauce Festival and World Hot Sauce Awards during the Louisiana Hot Sauce Festival! The winners were selected by approximately 30 judges from across the country, including executive chefs, restaurant owners, elected officials, hot sauce industry experts, and enthusiasts! The judges tasted 582 separate samples and each category had multiple judges. This is a big win for us and for all Michigan Made products!

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Backwoods Mustard to be represented in the The Mint 400 Red Bull Signature Series

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#1037mint400

The Mint 400 is said to be the oldest and toughest off-road race in The United States. It’s humble beginnings date back to 1967 and quickly became known as “The Great American Off-Road Race“. Every racer and celebrity in the country dreamed of winning this marque race. Each year off-road racers and thousands of spectators from around the globe gather in Las Vegas, NV to take part The Mint 400. The 400 mile course is a ruthless journey – some will not finish and even fewer will take home the trophy for their class.

Look for the Backwoods Mustard Company logo on off-road racer number 1037, Rob Laurence (Class 10). The Mint 400 off-road race is March 12-15th in Las Vegas, NV and is part of the Red Bull Signature Series airing on NBC Sports. On Saturday March 15th, tune in and cheer driver Rob Laurence to victory! #1037mint400

Visit The MINT 400 and RACEDEZERT webpages for more information and to track your favorite racer.
http://themint400.com/
https://www.race-dezert.com/
http://www.redbullsignatureseries.com/mint-400-2014


Ted Nugent Gives Backwoods Mustard a Thumbs Up!

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When people think of Detroit, the first thing that comes to mind is usually music or automobiles.  We have a very rich history in both and Michiganders are very proud of that fact. Ted Nugent, aka Motor City Madman, aka Uncle Ted, aka The Nuge… is one of those music legends that hails from our great state. Born in Redford, MI, Uncle Ted is a Michigan native and a Rock Icon known the world over. His hits date back to the 1970s with songs like “Stranglehold”, “Cat Scratch Fever”, and “Great White Buffalo. 

Ted Nugent is also as well known for his love of hunting and the outdoors as he is for his music.  Being Uncle Ted fans and hunters ourselves, we day dreamed early on of how awesome it would be if we could get a jar of Backwoods Mustard in his hands.  We would consider that opportunity one of the pinnacles of our successes.

Late in October of 2013, the opportunity presented itself.  Uncle Ted would be hunting on his Michigan property with a mutual acquaintance.  We were offered to have some Backwoods delivered straight to his hands.  We of course jumped at the opportunity and assembled a “Backwoods Care Package” that ended up being just in time for breakfast. 

After the morning hunt, Uncle Ted made a breakfast of venison sausage, eggs and potatoes and accompanied his meal with our very own Backwoods Mustard “Sweet Jalapeno”.  As you can see in the photo above, we got a “thumbs up”. 

Thanks Ted for supporting fellow hunters and Michigan small business.  We REALLY appreciate it!

Michigan Start-up Backwoods Mustard Company Finds Success with Kroger

Kroger to stock Backwoods Mustard Company’s Michigan-made mustard in 37 Michigan stores.

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November 05, 2013 — This November, Kroger will stock Backwoods Mustard Company’s
Michigan-made Sweet Jalapeno mustard in 37 Michigan stores. Backwoods Mustard Company will be featured on Kroger’s “Made in Michigan” promotional displays with other Michigan-made brands.

Backwoods Mustard Company is a culmination of tradition and love for the outdoors. Their Sweet Jalapeno mustard has its roots in the backwoods of the Northern Michigan deer camp. “The recipe was perfected by my mother over 20 years ago and has since become a tradition at our deer camp,” says Brian Ernst, President of Backwoods Mustard Company. Brian goes on to say, “Tradition carries significance at our camp, so I didn’t dare arrive without a few jars to compliment our meals around the bonfire.”

Backwoods Mustard Company brought their product to market in June of 2013. Now just over four months later, their product can be found in over 80 retail establishments including sporting goods stores, bars, and restaurants across Michigan as well as Ohio and Oklahoma. “We weren’t expecting our product to take off so fast,” states David Saterstad, Vice President of Backwoods Mustard Company. “To be in so many stores and now on local Kroger shelves is humbling to say the least.”

Kroger has been one of the champions in the Made in Michigan movement helping bring Michigan-made products to the forefront and boosting business for Michigan companies. Kroger has expressed how important it is to promote local products and calculated that if every household in Michigan were to spend only $10 a week on Michigan-made products, approximately $40 million would return to the state on a weekly basis.

About Backwoods Mustard Company:
Backwoods Mustard Company creates unique specialty sauces catering to the outdoor industry through both wholesale and retail channels. Backwoods Mustard is distributed to grocery stores, restaurants, independent distributors, retail stores and game lodges. The goal of Backwoods Mustard Company is to provide a unique product experience that goes beyond taste buds by delivering premium specialty foods that reflect both their admiration and appreciation for the great outdoors and by creating a medium of conversation for like-minded
individuals. Find out why “It’s better with Backwoods” at http://www.backwoodsmustard.com

Kroger to stock Backwoods Mustard Company products

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Backwoods Mustard roots go back over two generations. Originally it was made for the annual deer camp, family members, and friends. But until recently, it didn’t even have a name. People use to request our mustard by saying, “Bring some more of that mustard when you come over.”  It wasn’t until mid 2012 that the name “Backwoods Mustard Company” came into existence with the creation of our company.  The general public wouldn’t even hear of Backwoods Mustard Company until our public launch party and charity event at 51 North Brewery on June 15, 2013.

Now just over 4 months later we are in 44 retail stores, bars and restaurants.  Even more exciting, starting this week, Kroger will begin rolling out Backwoods Mustard into 37 of their South Eastern Michigan stores.  We’ll be featured on the “Made in Michigan” end caps with other great Michigan-made brands.

Kroger is a Michigan company and they have been one of the champions in the Made in Michigan movement helping bring Michigan-made products to the forefront.  They know how important it is to endorse local products. Kroger calculated that if every household in Michigan were to spend only $10 a week on Michigan-made products, approximately $40 million would return to the state on a weekly basis.

We had a good gut feeling that the product would be successful, or else we would have never taken it to market.  But we never expected to be in Kroger and to be in over 80 stores by Michigan’s 2013 hunting season.  To say we’re humbled would be an understatement.

The success we’ve had thus far is largely in part to two very passionate communities that we got involved with early on. – the Made in Michigan community and the outdoor community.  Both have welcomed us with open arms and have really bent over backwards with media opportunities, retail store leads, or good old fashioned advice.

If you haven’t tried Backwoods Mustard Company’s “Sweet Jalapeno” mustard yet, visit our online store or stop by one of our retail partners. For a  full map of our retail locations, click here: http://bit.ly/18tzrYU

VIDEO: Jay’s Sporting Goods Field Test: Backwoods Mustard

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JPT Outdoors conducts fields tests of Jay’s Sporting Goods products.  This week they decided to field test our very own Backwoods Mustard “Sweet Jalapeno”.  Jay’s Sporting Goods recently took their first order of Backwoods Mustard so we are very excited to be able to post this “field test”.  Thanks JPT Outdoors!

VIDEO: Michigan Buck Pole (MIBUCKPOLE) “Michigan Monsters” at Jay’s Sporting Goods

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The “Michigan Monsters” event at Jay’s Sporting Goods was truly a great event.  It just proves that Michigan hunters don’t have to leave Michigan to harvest a trophy buck.

Sponsors: Jay’s Sporting Goods, BITT Outdoors, Leupold Optics, PSE Archery, G5 Outdoors – Michigan Made, Bougies BBQ, Backwoods Mustard Company, Big Game Gut Gloves, Camo Buck, Critical Point Firearms Institute and Cops and Doughnuts.


Walt Churchill’s Market of Ohio to stock Backwoods Mustard Company’s Sweet Jalapeno Mustard

Walt Churchill’s Market located in the Greater Toledo area has been around for almost 100 years and has a great reputation for quality, service, and supporting locally made products.  That includes Backwoods Mustard Company’s Sweet Jalapeno Mustard.  Starting June 29, the Walt Churchill’s Market will stock Backwoods Mustard Company’s product. “We’re excited to have the opportunity to enter the Ohio market through Walt Churchill’s,” states Brian Ernst, president of Backwoods Mustard Company.  “We make a unique, specialty product that fits perfectly with the stores other specialty, locally made products.”

Backwoods Mustard Company will kick off the store launch with a public tasting at the Walt Churchill Market in Perrysburg on Saturday, June 29 from 11-3pm.  Store hours are 7am to 10pm Monday through Sunday.  You can call the Perrysburg Walt Churchill Market directly at 419-872-6900 or visitwww.waltchurchillsmarket.com for more information.

About Backwoods Mustard Company:

The creators of Backwoods Mustard have been redefining mustard since 1992.  Backwoods Mustard Company creates unique, specialty mustard catering to the outdoor industry through both wholesale and retail channels.  Backwoods Mustard is distributed to grocery stores, restaurants, independent distributors, retail stores and game lodges. The goal of Backwoods Mustard Company is to provide a unique product experience that goes beyond taste buds by delivering premium specialty foods that reflect both their admiration and appreciation for the great outdoors and by creating a medium of conversation for like-minded individuals. Find out why “It’s better with Backwoods” at: www.backwoodsmustard.com

About Walt Churchill’s Market:

Tradition. The lineage of the Churchill family in the Toledo-area grocery business goes back to 1917. Now Walt Churchill’s Market represents three generations of experience on how to better service our customer’s needs, wants and desires. Much has changed and always will, but by listening to our customers we feel that Walt’s markets in Maumee and Perrysburg have the teams that are ready to serve and meet the busy lifestyle of today’s customers. And as always, at Walt Churchill’s Market you know you’ll get the best service in town. More info at www.waltchurchillsmarket.com

Two Made in Michigan Company’s Team Up to Help Michigan Families in Need

Made in Michigan mustard company teams up with local brewery for company launch and to help Michigan families in need.

Lake Orion, MI – May 28, 2013 – Backwoods Mustard Company of Davison, MI will be teaming up with 51 North Brewing Company of Lake Orion, MI to celebrate the Backwoods Mustard Company launch while also sponsoring a charity event at 51 North Brewery and community food drive that will benefit Gleaners Community Food Bank.

“We are proud to be a Made in Michigan company. Michigan is not only our home but it’s also part of our brand identity.” stated David Saterstad, Vice President of Backwoods Mustard Company.  “This event not only celebrates Made in Michigan companies, but it’s also a chance to give back to the community that supports both of our companies and enables us to be here,” says Brian Ernst, President of Backwoods Mustard Company.

51 North Brewery opened its doors in January and has received rave reviews for their world class beer and innovative, upscale pub food. Adam Beratta, Beer Czar at 51 North, garnered three medals at the first competition he entered, the World Expo of Brewing. Each weekend, packed houses enjoy the great products and top notch entertainment offered at 51 North Brewery.

“We have a very loyal and diehard customer base and it’s growing fast,” says Brian Ernst. Backwoods Mustard Company creates specialty mustard catering to the outdoor enthusiast and has already experienced rapid growth prior to their official June 15 launch.  Aside from their strong online sales, their successful Sweet Jalapeno mustard is served in local restaurants and carried in retail stores such as Bueche’s Food World, Almont Country Smoke House, and Jerome Country Market. “We sold over 7 cases in less than 3 hours at our first event at Bueche’s Food World. Much more than expected,” explains David Saterstad.   Backwoods Mustard Company has projected they could be in as many as 50 stores by the end of summer.

The public launch party for Backwoods Mustard Company is on Saturday June 15, 2013 from 4pm to 7pm.  The first 50 attendees to the event will receive a gift bag and have various opportunities to win prizes during the event.  On the day of the event, 51 North Brewery will donate 5% of total beer sales to Gleaners Community Food Bank and from 4pm – 7pm they will raise their donation amount to 10%. From June 3 to 15, Backwoods Mustard Company will also donate 10% of all online retail sales to Gleaners Community Food Bank and food drive collection boxes will be located inside 51 North Brewing and at Backwoods Mustard retailer Bueche’s Food World, in Ortonville, MI, for collection of non-perishable food donations.

About Gleaners Community Food Bank:

Founded in 1977, Gleaners Community Food Bank is one of the oldest and largest food banks in the country. Today it distributes more than 36 million pounds of emergency food annually, equivalent to over 532,000 meals per week. Headquartered in Detroit, Gleaners Community Food Bank operates a total of five distribution centers, in Wayne, Oakland, Macomb, Livingston and Monroe counties, which provide food to 484 partner soup kitchens, food pantries, shelters and other agencies throughout southeastern Michigan. Of every dollar donated, Gleaners Community Food Bank uses 96 cents for food and food programs. One dollar provides three meals for a hungry neighbor. Learn more at www.gcfb.org.

About Backwoods Mustard Company: 

The creators of Backwoods Mustard have been redefining mustard since 1992.  Backwoods Mustard Company creates unique, specialty mustard catering to the outdoor industry through both wholesale and retail channels.  Backwoods Mustard is distributed to grocery stores, restaurants, independent distributors, retail stores and game lodges. The goal of Backwoods Mustard Company is to provide a unique product experience that goes beyond taste buds by delivering premium specialty foods that reflect both their admiration and appreciation for the great outdoors and by creating a medium of conversation for like-minded individuals. Find out why “It’s better with Backwoods” at: www.backwoodsmustard.com

About 51 North Brewing Company

Mary and Don Gindhart have led a group with a single mission: create a microbrewery like no other. 51 North has an amazing lineup of hand-crafted beers, wines and meads, all made in-house. Along with this diverse group of drink selections, 51 North offers a unique and innovative upscale bar food menu. 51 North has a top notch service staff that will add to your experience with their food and drink knowledge as well. Add to the mix, quality entertainment on weekends and all of these ingredients add up to a destination perfect for individuals, couples, families and friends. Learn more atwww.51northbrewing.com

Grocery store triples order after huge success of Backwoods Mustard Company’s first public sampling

Ortonville, MI - May 20, 2013:  Backwoods Mustard Company has huge success at their first public sampling during Bueche’s Food World Anniversary Sale.

Backwoods Mustard Company was onsite at Bueche’s Food World on Friday May 17 with Johnsonville serving free bratwurst with optional Backwoods Mustard.  On Saturday May 16, Backwoods representatives joined the Pepsi booth selling hot dogs and promoting the Sweet Jalapeno mustard.  Also on Saturday, a sampling station was setup inside Bueche’s were customers had the chance to taste and purchase the Sweet Jalapeno mustard.

Backwoods Mustard sample table at Bueche’s Food World

Backwoods Mustard sample table at Bueche’s Food World

In just over 3 hours on Saturday, Bueche’s sold over 7 cases of Backwoods Mustard Company’s Sweet Jalapeno Mustard.  Bueche’s intial 5 case order turned into a 15 case sale.  ”We were going to be happy if we sold a couple cases for Bueche’s on Saturday.  We never expected to sell so many in such a short amount of time.  We’re very excited.” Stated David Saterstad, Vice-President and CMO of Backwoods Mustard Company.  Brian Ernst, the President and Founder, goes on to say, “There was such a buzz about our mustard.  I actually overheard customers talking about our product  in the parking lot on more than one occasion.  It was crazy!”

Backwoods Mustard Company isn’t slated to officially launch until June 15, 2013. They are, however, involved in discussions with several local retail and grocery stores that may also stock Backwoods Mustard Company products.  ”We already have product in 3 stores and we’ve only had product for two weeks.  Things are moving fast,” says David Saterstad.  To view current retail locations, visit the Backwoods Mustard Store Locator.

About Backwoods Mustard Company

The creators of Backwoods Mustard have been redefining mustard since 1992.  Backwoods Mustard Company creates unique, specialty mustard catering to the outdoor industry through both wholesale and retail channels.  Backwoods Mustard is distributed to grocery stores, restaurants, independent distributors, retail stores and game lodges. Product is also available for sale to individuals at the retail website. The goal of Backwoods Mustard Company is to provide a unique product experience that goes beyond taste buds by delivering premium specialty foods that reflect both their admiration and appreciation for the great outdoors and by creating a medium of conversation for like-minded individuals.

Learn more at www.backwoodsmustard.com